Package Design
I greatly enjoy product label design, especially now that trends in professional digital printing offer opportunities to test creative ideas and beautiful papers.
For Edo candy, the budget was too small for gravure printing, and yet I didn’t want to sacrifice popping color, crisp detail or the moisture barrier this product needed. The printer pushed the limits with us by developing a special film that would provide both the high gloss and detail of reverse-printed film as well as the critical moisture barrier protection of a metallized material. It achieved a look similar to gravure but without the expense. Because it was digital we were able to do short test runs and make copy package changes, both of which would have been almost impossible with the cost of gravure cylinders. The printer won an environmental achievement award for their invention.
Townsend Atelier is another favorite label project. For this extensive line of varying products and sizes, we combined antique borders with fresh popping colors to create clean and simple label designs, then found a luscious pearly digital flexography film to hold detail and pop the colors.
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